I am often asked what my biggest tip is, my best piece of advise in a sales environment. In fact the answer is very simple and I try to ensure I apply it to all aspect of my professional life, whether it is a business meeting, networking event or collaborating with colleagues. In fact it is so simple I can hardly comprehend how so many people overlook it. My earth shattering tip to a successful sales career, is… be yourself.
That’s it! No smoke, no mirrors, no tricks. Be yourself. If you pretend to be something you’re not people will realise on a sub concious level that something isn’t quite right. They might not be able to put their finger on it, but they will get the feeling all is not quite right and as the buying process is a very emotional experience this will have a huge influence on their opinion/decision.
As the amazing Rob Brown says, you have to be yourself, as you can’t be anyone else, they are all taken.