Case study introduction:
The Last Hurdle is pleased to be working with Gemini Supplies and Knights & Hyde Knights & Hyde are a leading Kettering based company who provide a comprehensive range of business supplies to Northamptonshire and beyond. Together with Knights & Hyde is Gemini Janitorial Supplies who are specialists in everything to do with industrial cleaning and maintenance. Both companies work together to offer a complete range of workplace consumables under one roof. Covering Northamptonshire and it’s bordering counties.
Having just launched their website http://www.knightsandhyde.co.uk Sales manager Sheila Smith jumped at the chance of becoming The Last Hurdle’s case study.
The social media presence for the company was limited to what Sheila had managed to accomplish around her other duties, and she wanted to push the company towards expanding their social media activity and capitalising on this increasingly popular avenue for marketing.
During the initial consultation, we identified where the company’s target market lay and decided that social media would be a great platform to get their products in front of potential new business. It was agreed we would concentrate on each of the three large social media platforms, Facebook, Twitter & linkedin and how to market Gemini Supplies and Knights & Hyde through each, directing traffic back to the new website, through promotion and interaction activities. Therefore, we agreed to spend the 3x 1 hour sessions, divided between each platform and covering advanced scheduling through the Hootsuite dashboard.
This case study is appealing to The Last Hurdle, as it will allow us to educate a company on transferable sales and marketing skills into this relatively new medium. Whilst maintaining this forum is an ‘as well as’ solution to marketing and not an ‘instead of’ solution. Along the way highlighting that this is a ‘social’ media and interaction, networking and connection building are all vital parts to the successful implementation of a social media strategy. Just as important as conveying your sales message.
I for one can’t wait to see how we get on!
The Last Hurdle